Life Coaching • Executive Coaching • Transitional Coaching • Expat Coaching
Corporate strategy • Mergers & Acquisitions • Business Transformation • Turn Around Management

B2 Coaching & Consultancy

Empowering individuals and organisations to grow with confidence, purpose, and meaningful action through tailored coaching and strategic guidance.

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About

At B2 Coaching & Consultancy, we help people and organisations unlock their strengths, navigate change, and create lasting results. Combining professional coaching, Neuro Linguistic Programming (NLP), and real-world leadership experience, we offer tailored coaching and strategic consultancy that’s practical, collaborative, and growth-focused. Whether you’re an individual, team, or organisation, we meet you where you are and support you to evolve, perform, and thrive.

Our People

Meet Your Coach: Kirsten Buwalda-Verra

Kirsten is an accomplished coach and consultant with over 20 years of international experience across business, education, and personal development. She brings a unique blend of strategic insight, empathy, and practical expertise to her work helping individuals and organisations move beyond limitation and into empowered action.

With a background as a project manager and business strategist, Kirsten has led large-scale initiatives in sectors including finance, higher education, and non-profit, working with global organisations such as ING Group, UTS Insearch, and The Smith Family. Her work in corporate transformation, stakeholder engagement, curriculum design, and leadership development reflects her passion for growth through purpose and clarity.

As a coach, Kirsten specialises in:

  • Life Coaching: For individuals seeking alignment, confidence, and wellbeing
  • Executive Coaching: Supporting leaders to elevate their performance and lead with authenticity
  • Transitional Coaching: Guiding people through career pivots, life changes, or new chapters
  • Expat Coaching: Helping internationally mobile professionals and their families navigate change with resilience and self-awareness

Kirsten is valued for her ability to turn insight into action. Clients appreciate her grounded approach, deep listening, and ability to challenge and support in equal measure. Whether you're seeking personal transformation, leadership development, or clarity through change, Kirsten’s coaching style is collaborative, forward-focused, and tailored to your unique goals.

Photo of Kirsten Buwalda-Verra

Consultant: Jeroen Buwalda

Jeroen is a senior executive and strategic advisor with over 25 years of experience leading corporate strategy, transformational change, and operational leadership across wealth management, asset management, and financial services in Europe, Asia, and Australia.

Currently the Group Executive, Transformation, Technology & Operations at Colonial First State, he is responsible for driving enterprise-wide strategic change and innovation across the organisation.

Previously, Jeroen served as Chief Global Business Services Officer at Prudential, leading a global business modernisation program across 34 units in 21 countries. Before that, he was Chief Operating Officer at Eastspring Investments in Singapore, where he managed operations, digitisation, and technology transformation across 12 Asian markets. His earlier career includes serving as a Partner at EY, where he led the Asia-Pacific Wealth & Asset Management Advisory practice and global digital strategy for the sector.

Jeroen specialises in four key strategic consultancy areas:

  • Corporate Strategy — defining strategic direction, competitive positioning, and sustained growth
  • Mergers & Acquisitions — advising across the deal lifecycle, from target identification and due diligence to integration and value capture
  • Business Transformation — reshaping operating models, improving capability, and delivering measurable performance improvement
  • Turnaround Management — identifying critical issues, stabilising operations, and restoring profitability

Known for his analytical rigour, hands-on leadership, and pragmatic approach, Jeroen works with executives, boards, and stakeholders to deliver impactful and lasting business outcomes.

Photo of Jeroen Buwalda

Services

Coaching

Coaching is a collaborative and empowering process designed to support you in achieving your personal and professional goals. By working alongside you, we provide structure, clarity, and challenge in a confidential environment where meaningful growth can take place.

Consultancy

We partner with organisations to navigate complexity and drive sustainable growth. Our consultants bring deep industry expertise and proven methodologies to help you make critical decisions, execute transformational change, and unlock new value.

Testimonials

“I feel more grounded and confident than I have in years.”
September 2024 – Amsterdam, Netherlands

“Kirsten helped me rebuild my confidence after a difficult life transition. Through our sessions, I learned how to set boundaries, reconnect with my strengths, and take action in line with my values. I now have better routines, stronger relationships, and a renewed sense of purpose. Her coaching made a profound difference in both my personal and professional life.”

Sara T., Marketing Manager
“I was promoted faster than I expected and I was ready for it.”
March 2025 – Singapore

“I started working with Kirsten after stepping into a mid-level leadership role. She helped me develop clearer communication skills, handle complex team dynamics, and structure my priorities more effectively. I felt supported, challenged, and deeply understood. Six months after we began, I was offered a senior leadership role and I had the tools and confidence to accept it.”

David L., Senior Product Lead, Global Tech Firm
“Kirsten helped me rebuild my identity and confidence when everything felt unfamiliar.”
November 2024 – Sydney, Australia

“Moving from Europe to Australia was much harder than I expected personally and professionally. Kirsten gave me the space, structure, and perspective I needed to navigate a new culture, rebuild routines, and clarify my strengths in a foreign environment. I now feel settled, capable, and excited about building a life here.”

Eva M., HR Advisor & Dutch Expat
“A career change at 45 felt terrifying, but Kirsten helped me make it happen.”
June 2025 – Melbourne, Australia

“After 20 years in the same sector, I was burned out and ready for something new—I just couldn’t see what that was. Through coaching, Kirsten helped me identify my core skills, values, and patterns. Together we built a realistic plan that aligned with my strengths and lifestyle goals. I am now working in a field I love, with better balance and renewed confidence.”

Michael J., Former Banking Manager, Now Nonprofit Consultant
“We now have a leadership team that actually works as a team.”
November 2025 – Hong Kong / Singapore

“We brought Kirsten in to run a series of executive team coaching sessions after a major merger reshaped our leadership structure. She helped us rebuild trust, address communication gaps, and create shared priorities during a period of intense change. Her work helped us move from internal competition to real collaboration and it showed in our results within the quarter.”

Amina R., APAC COO, Asset Management Firm

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